How to Increase Your Company’s Revenue or Gross Income – Part 12

Welcome to LeadEtics® Consults Actionable Business Advice Series.

We have been discussing the elements of a resilient organization for the past three weeks. We should summarize the basis behind organizations and businesses that thrive notwithstanding what was happening in their markets or the world; whether it is a global pandemic like COVIC-19, national labor strike, or political unrest, of the shift in the fundaments, the behaviors, or characteristics of their market.

It is those organizations that knew, understood, had designed, and worked to implement corporate resilient framework that keeps their businesses growing and profitable.

Do you want to be one of these rare organizations?

So, what is Corporate Resilience? By corporate resilience, we mean an organization that has the attributes with which to withstand and prosper in the face of severe socioeconomic challenges that have the potential to ruin or cause the shrinkage of the organization. 

We discussed the four corporate resilient factors over the past four weeks. We have learned that to achieve corporate resilience, all layers of our business and employees must devote their energies to acquire, comply, adhere to, and self-monitor the attainment of the attributes of resilience in all their activities.

The four factors are summarized below:

1. Building, Motivating, Working, and Remunerating, a Great Team.

As human beings are the organization, it presupposes that one must have a group of people who belong to the core team of an organization. This team must have similarities of characteristics as the leader of the team; presumably the CEO, or a sectoral, divisional, departmental, or project manager.

2. Creating, Maintaining, and Managing an Extraordinary Brand:

This consists of having, maintaining, and adhering to 1) Brand Truth, 2) Iconic Brand Image, 3) Integrity in all aspects of your brand, 4) Staying true to your Basic Purpose and Operating Principles with No Shortcuts, 5) Extraordinary brands breed extraordinary profitability, 6) Acquisition of brand champions in the public who are vocally loyal, and protect and defend the brand; extraordinary level of goodwill.

3. Having and Utilizing a Management System or Technology:

Technology has to do with the method, way, or know-how necessary to create, produce, or maintain something, in this case, an organization. The vital essence of management technology is the four levels of leadership which create, maintain, and attain the basic purpose, vision, or overall goal of the organization. 

These layers of Group Leadership consist of 1) the Founder or Vision Maker or Goal Finder; 2) the Management or the Executing Agent of the Organization; 3) the Administration or the Organizing Agent of the Organization. You need to set up your management technology in such a wise that it spells out the functions of these three vital, separate, but interwoven levels for effectiveness.

4. Having a Core Corporate Values

The fourth characteristic of a resilient organization is the having and utilization of clear, individually and socially relevant, and resonant core corporate values. Core corporate values are those primary forces that drive the activities of the organization; such as what you use to do what you do. Basic corporate values should include character, competence, and capacity. These can be worded in such ways that suit the viewpoint of the Founder.

Having and using a corporate resilient plan for your organization to address itself with vigor, enthusiasm, and freely to its immediate and extensive environment is the first step to becoming a resilient organization.

Let us continue to strive to thrive!

Babatunde Odutola
LeadEtics® Consults